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Hertz Australia
Project type
Lifestyle
Date
April 2025
Location
Sydney
Waymark Media was engaged by Hertz Australia to produce a series of premium lifestyle and automotive stills for use across their social media channels. The brief called for authentic, travel-inspired imagery that positioned Hertz as the vehicle of choice for busy professionals - capturing the seamless experience of renting and driving a Hertz vehicle across Australian locations.
Hertz wanted to create content that felt genuine and organic - imagery that would resonate with real social media users rather than feel like an advertisement. We responded with a collection of lifestyle-driven stills documenting real travel moments, letting the Hertz experience speak for itself through natural storytelling.
The resulting imagery was approved for use across Hertz Australia's digital platforms, supporting their Hertz Gold+ membership campaign and broader brand presence.
